Oct 16
Rosas & Xocolate: A Beacon of LGBTQ+ Hospitality in Mérida’s Historic Heart
READ TIME: 3 MIN.
Introduction: Mérida’s LGBTQ+ Renaissance
The city of Mérida, Yucatán, has quietly emerged as a sanctuary for LGBTQ+ travelers, offering a blend of colonial charm, cosmopolitan energy, and genuine inclusivity. While places like Mexico City and Puerto Vallarta have long been staples of queer tourism, Mérida’s unique atmosphere—rooted in rich Mayan and Spanish colonial history—has drawn increasing attention from those seeking both authenticity and acceptance. At the forefront of this movement is Rosas & Xocolate Boutique Hotel and Spa, a property that has distinguished itself as a standard-bearer for LGBTQ+ hospitality in the region .
Commitment to Inclusivity: The Rosas & Xocolate Experience
Rosas & Xocolate, part of the Marriott-affiliated Design Hotels portfolio, occupies two stunning 19th-century mansions on Mérida’s famed Paseo de Montejo. The hotel’s striking pink façades are more than an aesthetic choice; they signal a vibrant, open spirit that permeates every aspect of the guest experience. Staff are known for their warm, affirming service, and management has made explicit efforts to ensure LGBTQ+ guests feel safe, seen, and celebrated. This includes regular sensitivity training for employees and visible support for local queer organizations and events .
The hotel’s public spaces—lush courtyards, a rooftop bar, and a renowned spa—have become gathering grounds for both locals and visitors, fostering a sense of community that extends beyond mere tolerance to genuine belonging. LGBTQ+ travelers consistently report feeling welcomed, not just accommodated, and many cite Rosas & Xocolate as a reason Mérida is now a top choice for inclusive luxury in Latin America .
Mérida’s Growing Queer Scene and Community Impact
Mérida’s broader LGBTQ+ scene is thriving, with an expanding array of queer-owned businesses, nightspots, and cultural centers. The city’s walkable core is dotted with rainbow flags and murals, and annual events such as Mérida Pride have seen record attendance in recent years . Rosas & Xocolate actively partners with local organizations to promote these festivities, hosting art shows and mixers that highlight queer artists and entrepreneurs.
The hotel’s leadership views this engagement as both a business imperative and a moral responsibility. By supporting local queer culture, Rosas & Xocolate not only attracts a diverse clientele but also contributes to the broader movement for LGBTQ+ rights and visibility in the Yucatán region. This approach has earned the property accolades from international travel organizations and LGBTQ+ advocacy groups, further establishing Mérida as a must-visit destination for inclusive travel .
Global Recognition and the Future of LGBTQ+ Tourism in Mérida
As global queer travelers seek alternatives to more crowded destinations, Mérida and Rosas & Xocolate have risen to the top of many “best of” lists for 2025, praised for their combination of safety, culture, and progressive values . The property’s affiliation with Design Hotels and Marriott further ensures that guests can expect world-class amenities alongside a deep commitment to diversity.
Rosas & Xocolate’s success story is emblematic of a broader trend: the recognition that true hospitality means creating spaces where all identities are respected and celebrated. In a region where traditional values remain influential, the hotel’s leadership continues to advocate for LGBTQ+ inclusion—hosting panels, supporting local advocacy, and providing a template for other businesses seeking to become more inclusive .
Conclusion: Setting a New Standard
Rosas & Xocolate Boutique Hotel and Spa has become a beacon for LGBTQ+ travelers, setting a new standard for inclusive hospitality in Mérida and beyond. By prioritizing safety, visibility, and proactive support for the queer community, the hotel exemplifies the transformative potential of tourism that is both luxurious and affirming. As Mérida’s profile continues to grow, Rosas & Xocolate stands as proof that embracing diversity is not only good for business—it is essential for building vibrant, welcoming destinations worldwide.
