SuperQueer Designer Willy Chavarria Wows Paris with Political Statement, and Collaborates with Kendrick Lamar Ahead of Super Bowl

On Monday, he dropped news of another collaboration that will easily increase his brand's visibility enormously.

"Chavarria has joined forces with Super Bowl LIX halftime performer Kendrick Lamar and the rapper's creative agency pgLang for a collection designed for the big night, drawing inspiration from KDot's West Coast roots, football culture, and his latest smash-hit album 'GNX'," GQ notes. "It's sure to go down as the illest merch dropping for the NFL's season finale, and provides a unique opportunity for anyone looking to hop on the Chavarria train right now."

Dazed writes that the Lamar collection features some "very Willy-esque pieces, like an oversized black bomber, with 'K Lamar' embroidery, some baggy gym shorts and a Super Bowl LIX hoodie."

"I partnered with Kendrick Lamar's pgLang and the NFL because of the opportunity to reach an audience that feels familiar to me," Chavarria said in a statement. "We spent a lot of time on the fits and the vibe, and Kendrick tied in everything to get it spot on. Working with Kendrick is an important cultural moment for the two of us. We both have an unwavering voice when it comes to our people."

GQ adds that "Lamar and Chavarria have kept the lineup fairly simple and straightforward: right now it spans a T-shirt, shorts, a hoodie, and a varsity jacket, with a boxy football jersey to come. The shirt and hoodies bear Super Bowl and Kendrick branding alongside a quote from GNX single 'tv off': 'Foot up on the gas but somebody gotta do it.' The jacket, meanwhile, is a bit simpler, coming in a solid black satin and bearing the NFL logo, Kendrick's signature, and 'G. NATIONAL' stitched across the back."

While Chavarria's work tends to have higher price points, the items in the collection released thus far have half its items under $100 (the hoodie comes in at $140 and the jacket is $750). "While they don't hail from Chavarria's vaunted runway collections, they're still a very cool way to add the designer's touch to your closet without breaking the bank. As for that $750 jacket, well, good luck tracking one down," writes GQ. The jacket is a limited availability item and already sold out on Chavarria's website. "The football jersey featured in the collection has yet to be released, nor are details on availability currently public. Sportswear giant Michell & Ness has said that it's coming soon, though – likely ahead of the Super Bowl on February 9. The best part? Proceeds of the whole drop go directly towards relief efforts for the Los Angeles wildfires. Drip yourself out for a good cause."